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The TikTok social media platform has seen explosive growth over the last two years.
It now has 500 million users that are desperate for fun and exciting content and this is a massive opportunity for you to promote your business.
To be successful with TikTok marketing you need to know how the platform works and how the users interact with each other.
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Social media has the potential to become the largest source of online traffic for any company. That distinction is now claimed by search engines.
While search engines do have a wider footprint and record more activity than social media, the ability of companies to reach out to their target audience and in person is what makes social media special.
You can target profiles and hence generate quality traffic from social media platforms. Search engines have very little to offer to companies that don’t manage to get their websites ranking on the first page of search results.
Social media too has its share of challenges but those are a little less overwhelming. The odds are a bit more manageable compared to organic search engine optimization.
There are more than two billion people on social media. There are dozens of social media platforms. How you strategize your social media outreach will determine the traffic.
